David Hasselhoff is set to become the butt of harsh jokes at the next Comedy Central Roast in Los Angeles - and he's preparing himself for the onslaught by poking fun at his image in a new ad.
The actor dons his famous Baywatch beachwear for the promo, in which he washes a car like his old Knight Rider TV model.
The hilarious ad also features Hasselhoff squeezing soapy suds all over his semi-naked body and biting into a cheeseburger - just like Paris Hilton once did for her carwash-themed Carl's Jr. campaign.
Hasselhoff's roast, featuring comedienne Lisa Lampanelli as roast mistress, will air in America on 15 August.
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