{alltv} DAYTIME RATINGS (WK OF 9/27)

Friday, October 8, 2010

{alltv} DAYTIME RATINGS (WK OF 9/27)

Fringe Ratings Report: ABC Daytime Programming - Week of Sept. 27, 2010
ABC is Daytime's No. 1 Network Among Women 18-49

"General Hospital" is the Week's No. 1 Daytime Program in Women 18-34

"The View" Hits an 8-Week High Among Women 18-34 and Women 18-49

"General Hospital," "The View" and "One Life to Live" Stand Among
Daytime's Top 5 Programs Among Target Women 18-49
ABC Daytime

* ABC ranked as Daytime's No. 1 network among Women 18-49 (1.1 rating/720,000).

* "General Hospital" ranked as Daytime's No. 1 program among Women 18-34 (0.9 rating/309,000).

* This week stood as "The View's" most-watched week in 2 months among Women 18-34 (253,000) and Women 18-49 (785,000) - since week of 8/2/10.

* ABC held 3 of Daytime's Top 5 programs among Women 18-49 with "General Hospital" (No. 2 - 1.3 rating/851,000), "The View" (No. 3 - 1.2 rating/785,000) and "One Life to Live" (No. 4T - 1.0 rating/657,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 27, 2010:

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)
                No. 1 CBS    3.42 million        No. 1 ABC   1.1/720,000
                No. 2 ABC    2.64 million        No. 2 NBC   1.0/678,000
                No. 3 NBC    2.41 million        No. 3 CBS   0.9/601,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program                   Net                 Rtg/000s
The Young & the Restless   CBS           1.5/992,000
General Hospital                 ABC           1.3/851,000
The View               ABC           1.2/785,000
Days of Our Lives               NBC           1.0/678,000
One Life to Live              CBS           1.0/657,000

Source: NTI, Live + Same Day: Week of 9/27/10. All ranks/ties based on rating unless otherwise noted.