The rapper, who is forever linked to his hit single Ice Ice Baby from the 1990 album To the Extreme, is joining the home makeover parade on television and telling how he has been cashing in on buying property and flipping houses for years.
Except for two stints in the VH1 reality series The Surreal Life, which put a group of celebrity has-beens in a mansion for several weeks, Vanilla Ice, aka Robert Van Winkle, has maintained a low profile by Hollywood standards. But no one can say he has been sleeping. Van Winkle is a self-taught rehabber.
"I'm good at MacGyvering a lot of stuff," he says. "Some people look at this stuff and they're like, 'I'd rather just pay somebody to do that.' I sit back and see it all messed up and when it's finished. I take pride in it. I'm that guy that likes to get in there and get dirty, swing the hammer and sweat."
Van Winkle, who was 16 when he wrote Ice Ice Baby, says he was "young and dumb" and bought "a bunch of houses," which he was too busy to use.
Van Winkle, who turns 43 Oct. 31, has been working on his "accidental real estate adventure" for more than a decade. On The Vanilla Ice Project, he and his crew renovate a 7,000-square-foot mansion near his home in Palm Beach, Fla. "Whether you like Vanilla Ice or not," he says, "you're going to love the show."
At home with his wife, Laura, and two young daughters, "I'm doing the normal dad thing," he says. "I wear a different hat when I'm home. It's just family guy Rob. I say hello to the neighbors."
He is still committed to his music career, which includes new material with the U.K. band Jedward (set for release in the USA in December) and about 100 tour dates a year. After all, To the Extreme sold more than 11 million copies back in the day.
So what's next after Van Winkle's renovation project is over and sold? More reality TV, he hopes. Perhaps a shot at Dancing With the Stars. "I'm a dancer, anyway, from my music, but it would be awesome to do the different types of dancing," he says.
Or maybe The Celebrity Apprentice:
"Bret Michaels (last season's Apprentice winner) is a good friend of mine. He's faced a lot of adversity, and I've faced a lot of adversity. I think it's the American way to see the survivor."
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