{alltv} DAYTIME RATINGS (W/O 1/24)

Thursday, February 3, 2011

{alltv} DAYTIME RATINGS (W/O 1/24)

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Fringe Ratings Report: ABC Daytime Programming
Week of January 24-28, 2011

ABC is Daytime's No. 1 Network in Women 18-49

"The View" Hits a 6-Month High in Women 18-49 and Delivers
its 2nd-Most-Watched Week in 1 Year in the Target Demo;
Shares Top Rank in Women 18-34 and Ranks No. 2 in Women 18-49

"One Life to Live" Overshadows "The Talk" at 2 O'Clock by 11% Among
Total Viewers, by 19% Among Women 18-49 and by 32% Among Women 25-54
ABC Daytime

* ABC ranked No. 1 in Daytime in Women 18-49 (1.1 rating/707,000 - tie).

* In Women 18-49, this week was "The View's" most-watched week in 6 months (872,000 - since week of 7/26/10) and its second-most-watched week in nearly 1 year (since week if 2/2/10), standing as Daytime's No. 2 program in the key demo.

* Among Women 18-34, "The View" tied as Daytime's No. 1 program (1.8 rating/257,000 - tie).

* At 2 o'clock, "One Life to Live" surpassed "The Talk" on CBS by 11% in Total Viewers (2.51 million vs. 2.27 million), by 19% in Women 18-49 (614,000 vs. 517,000) and by 32% in Women 25-54 (836,000 vs. 635,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks -

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)
                No. 1 CBS   3.87 million        No. 1T NBC    1.1/754,000
                No. 2 ABC   2.92 million        No. 1T ABC    1.1/707,000
                No. 3 NBC   2.79 million        No. 3 CBS    1.0/669,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program                    Net                 Rtg/000s
The Young & the Restless   CBS           1.6/1.03 million
The View                   ABC           1.3/872,000
General Hospital           ABC           1.2/781,000
Days of Our Lives             NBC           1.1/754,000
Price is Right 1/2       CBS           1.1/698,000

Source: NTI, Live + Same Day: Week of 1/24/11. All ranks/ties based on rating unless otherwise noted. "Price is Right" = 11:00 a.m. - 12:00 p.m.