"The 'Grey's Anatomy' scrubs offering enhances the ABC Online Store, which we launched last September," said Amy Maniatis, Vice President of Marketing at CafePress. "Bringing Barco Uniforms into the fold extends our relationship with ABC Entertainment Group even further, while engaging fans of 'Grey's Anatomy' in a new way that benefits a good cause."
To raise awareness of Barco's Nightingales Foundation and promote its efforts to help children in need, the writers of "Grey's Anatomy" have woven the organization into the storyline of the February 10, 2011 episode. ABC has also produced a corresponding Barco's Nightingales Foundation PSA, starring "Grey's Anatomy" actor Eric Dane, to generate additional support for the cause.
"We are excited to expand our collaboration with Barco Uniforms on the best-selling 'Grey's Anatomy' scrubs line. By tapping into CafePress' online merchandising know-how, we are able to make the 'Grey's Anatomy' scrubs more accessible to consumers, thereby deepening the connection of our fans to the show," said Mia Rondinella, VP of Business Planning & Development at ABCEG. "This is the first online opportunity for fans to get the entire top-of-the-line scrubs collection while lending support to Barco's Nightingales Foundation through their purchases."
"We are honored that ABC is making such a significant commitment to Barco's Nightingales Foundation," said Michael Donner, Director, President and CEO of Barco's Nightingales Foundation and President and CEO of Barco Uniforms. "Their support, along with that of 'Grey's Anatomy's' fans, will help us accelerate our efforts to help children with medical needs and honor the spirit of the nursing profession."
For more information, visit the online flagship store featuring "Grey's Anatomy" scrubs, the ABC Online Store, or abc.com.
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