NBC will launch its search for the next big designer with a new reality competition series, Fashion Star.
Fashion Star will feature 12 unknown designers, who will be put through a variety of business and design challenges each week. Notable fashion designers and buyers from big retailers will serve as judges and will also bid against each other to purchase the work from the contestants. When each episode concludes, viewers can purchase the winning designs showcased that night.
Super model Elle Macpherson will host.
"Who better to host then Elle Macpherson — her impeccable fashion sense and 30 years of experience building her eponymous brand are tremendous assets to the show and the designers," Paul Teledgy, NBC's executive vice president of alternative programming, said in a statement.
Fashion Star will be produced by Magical Elves (Top Chef, Project Runway), and Electus, the Ben Silverman-led company behind Biggest Loser.
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