LOS ANGELES (Hollywood Reporter) – Satellite network DISH is launching on-demand channels to allow viewers to click a button from their remotes to donate to the Red Cross to aid disaster relief efforts in the U.S. and Japan.
Specialty channels labeled "Donate Storm Relief" and "Donate to Japan Here" will be available on the DISH Network menu through July 31, 2011. By following on-screen instructions, customers can add a $5 donation to their monthly bill.
The money will be sent to the American Red Cross to boost emergency relief efforts in earthquake-ravaged Japan and in areas of the U.S. affected by recent deadly tornadoes.
"We're pleased our technology can be used to assist the American Red Cross," says Dave Shull, senior vice president of programing for DISH Network, in a statement. "We look forward to using this unique approach to aid other causes in the future."
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1 comment:
I work for DISH Network and I’ve always thought that their technology has been innovative and ahead of its time. As a concerned citizen I’m proud to have DISH as my TV provider, and that they’re able to use this technology to help the community on a national and international level. For DISH Network customers, visit channels 1 or 501 to help.
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