Miami Heat star Chris Bosh is putting the full-court press on his ex-wife.
The pissed-off NBA player is suing Allison Mathis, his former spouse and mother of his child for starring on the third season of the VH1 reality show Basketball Wives, which he says is infringing on his trademark and publicity rights.
The suit, filed yesterday in California District Court also claims that Mathis and show producer Shed Media are exploiting him, according to The Hollywood Reporter.
First, the suit argues that the women who star on the show aren't actually wives of players, but rather women who have dated or divorced NBA players.
Bosh says that his ex is commercially exploiting his likeness and trademark and that Mathis' appearances on the show aren't protected under First Amendment rights.
"The use of Plaintiff's name by defendants is primarily commercial and not communicative," says the lawsuit. "Further the show, Basketball Wives, is not transformative, but rather the use, depiction or imitation of celebrity NBA basketball players, including Plaintiff, is the very sum and substance of the show."
Bosh is arguing that his consent was needed for the use of his name and likeness and that the show has "destroyed' the commercial value of his "life rights" and has intruded upon his private home life.
Bosh, currently playing in the second round of NBA playoffs, is seeking an injunction, disgorgement of profits and further damages.
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