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Canada doesn't have a home team in the World Cup. It has 32 home teams.
That's the challenge for CBC, which will broadcast the quadrennial soccer extravaganza known as the World Cup. Play gets under way Friday, June 11 from host country South Africa, and runs to the final on Sunday, July 11.
"Focus is the key, and I've been talking about this with our production team, because we have to focus," CBC host Scott Russell said. "In an event like this, with that many countries involved, there are a million stories to tell.
"The thing is, even though Canada does not have a team in this World Cup, by virtue of the nature of Canada, we have 32 teams. And there is interest there.
"When one team goes down and is eliminated, it will take its supporters to another team. There will be global alliances occurring in microcosm in Canada."
Besides the Summer Olympics, the World Cup is the biggest sporting event on the planet (sorry, NHL draft lottery). In fact, you might get a good argument about which is bigger, the Summer Olympics or the World Cup, depending on how one defines "big."
"When you're talking about having all 64 matches on the main CBC television network (60 live, four tape-delayed due to timing conflicts, but those four will be shown live on the digital channel Bold), it's comprehensive," Russell said. "It's all-consuming, which, for many people, is the way soccer is."
Russell personally will serve as host for CBC's afternoon and evening shows, with Mitch Peacock hosting the morning show.
"We have four analysts on the panels," Russell said. "With Mitch there will be Bobby Lenarduzzi, who played in 1986, and Nigel Reed, who calls all our Toronto FC games. And then the analysts on my show will be John Collins, a former Scottish international — he actually scored in the World Cup in 1990 against Brazil — and then Jason De Vos, the former captain of Canada and a regular with us.
"So it's massive and it's a real challenge, because we're going to be on the air for 30 straight days."
Russell is a 20-year veteran of CBC Sports and has covered 10 Olympic Games. Since CTV had the rights to the Vancouver Winter Olympics earlier this year, Russell admitted it feels nice to have a big sporting event back on CBC.
"I've worked with the CBC for a long time, and I say this with all due respect (to other broadcasters), but I think we approach a sporting event of this magnitude from a different perspective," Russell said.
"We see the sporting event as being part of the story of the world. That's why it's called the World Cup, and our responsibility as broadcasters in this country is to tell not only the sporting story, but also why it is of such importance that it occurs in Africa.
"That's extremely significant. So there's a social side to the story that CBC tends to take care of, too."
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