May 2010 Sweep (4/29/10-5/26/10)
ABC Delivers 2 of the Top-3 Ranking Daytime Programs During May 10 Sweep with Target Women 18-49
"General Hospital" is the Only Daytime Drama to Post Growth Over the May 09 Sweep in Total Viewers
"General Hospital" Ranks No. 1 in Women 18-34 for the Sweep
ABC Daytime - May 2010 Sweep (4/29/10-5/26/10)
(1.2 rating/788,000 - tie)
* In Women 18-49, ABC claimed 2 of the Top 3 Daytime programs in the May 10 Sweep: "General Hospital" (#2 - 1.4 rating/929,000) and "The View" (#3T - 1.2 rating/816,000).
* "General Hospital" was the only daytime drama to post growth over the May 09 sweep in Total Viewers (2.72 million vs. 2.68 million).
* In Women 18-34, "General Hospital" was No. 1 (#1T - 1.0 rating/327,000) for the May 10 sweep.
Daytime Lineup ratings averages - May 2010:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.52 million No. 1T ABC 1.2/788,000
No. 2 ABC 2.78 million No. 1T NBC 1.2/760,000
No. 3 NBC 2.67 million No. 3 CBS 1.1/708,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating) - May 2010:
Program Net Rtg/000s
The Young & the Restless CBS 1.8/1.21 million
General Hospital ABC 1.4/929,000
The View ABC 1.2/816,000
Days of Our Lives NBC 1.2/760,000
One Life to Live ABC 1.1/746,000
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