{alltv} DAYTIME RATINGS (WK OF 10/18)

Thursday, October 28, 2010

{alltv} DAYTIME RATINGS (WK OF 10/18)

Fringe Ratings Report: ABC Daytime Programming - Week of October 18, 2010

ABC is Daytime's No. 1 Network for the 8th Straight Week in Women 18-49

"One Life to Live" Beats Launch Week of "The Talk" on CBS by a
Solid 10% in Total Viewers, 23% in Women 18-49 and 30% in Women 25-54

ABC Daytime

* ABC stood as Daytime's No. 1 network for the 8th straight week among target Women 18-49 (1.0 rating/667,000 - tie).

* In head-to-head action, "One Life to Live" surpassed the premiere week of CBS' "The Talk" by a solid 10% among Total Viewers (2.35 million vs. 2.14 million), by 23% among Women 18-49 (625,000 vs. 510,000) and by 30% among Women 25-54 (845,00 vs. 652,000).

o Notably, "One Life to Live's" 10% advantage over "The Talk" at 2 o'clock improved on last season's near-dead-heat finish between "One Life to Live" (2.42 million) and former time period occupant "As the World Turns" (2.41 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of October 18, 2010:

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)
                No. 1 CBS    3.49 million        No. 1T ABC   1.0/667,000
                No. 2 ABC    2.64 million        No. 1T NBC   1.0/652,000
                No. 3 NBC    2.53 million        No. 1T CBS   1.0/641,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program                               Net                 Rtg/000s
The Young & the Restless   CBS           1.5/1.01 million
The View           ABC           1.1/748,000
General Hospital          ABC           1.1/728,000
Days of Our Lives            NBC           1.0/652,000
Bold and the Beautiful         CBS           1.0/632,000