NEW YORK (Reuters) – Liberty Media Corp's Liberty Starz pay-TV business said on Friday that it planned to more than double its raft of original programing next year and seek international opportunities as it sets out its stall to take on rivals like Time Warner Inc's HBO.
Starz Chief Executive Officer Chris Albrecht, who formerly headed HBO, said at a Liberty Media shareholders presentation that the company expected to increase the amount of original programing to between 50 and 60 hours a year from around 25 hours now.
The company, which is controlled by media mogul John Malone, plans to build on its early success with shows like "Spartacus."
Albrecht said the company would also be aiming to create programing that can travel internationally as well as to reduce risk with creative financial partnerships.
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