{alltv} ABC DAYTIME RATINGS (WEEK OF 2/21)

Fringe Ratings Report: ABC Daytime Programming -- Week of Feb. 21, 2011

ABC Ranks as Daytime's No. 1 Network Among Women 18-49

"General Hospital" is Daytime's No. 1 Program in Women 18-49 for the 1st Time Since October 08, Driven by James Franco's Return and the Lead-Up to Sonny and Brenda's Anticipated Wedding; Ranks No. 1 for the 2nd Straight Week in Women 18-34

"General Hospital" Hits a Near 4-Month High in Women 18-34 and an 8-Week High
in Women 18-49; Posts its 2nd-Best Week of the Season in Women 18-49

ABC Claims 3 of the Week's Top 5 Programs in Daytime in Women 18-49
With "General Hospital," "The View" and "One Life to Live"
ABC Daytime

* ABC stood as Daytime's No. 1 network among Women 18-34 (0.6 rating/216,000 - tie) and Women 18-49 (1.1 rating/721,000 - tie).

* "General Hospital" ranked as Daytime's No. 1 program in Women 18-49 (1.3 rating/874,000 - tie) for the first time since the week of October 27, 2008, and ranked No. 1 for the 2nd consecutive week among Women 18-34 (0.8 rating/267,000).

o This week stood as "General Hospital's" most-watched week in nearly 4 months in Women 18-34 and in 8 weeks in Women 18-49 - since weeks of 11/8/10 and 12/27/10, respectively. In addition, this was the show's 2nd-most-watched week of the season in key Women 18-49.

* ABC aired 3 of Daytime's Top 5 programs in Women 18-49: "General Hospital" (No. 1T - 1.3 rating/874,000), "The View" (No. 3 - 1.1 rating/763,000) and "One Life to Live" (No. 5T - 1.0 rating/670,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks -

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)
                No. 1 CBS   3.63 million        No. 1T NBC    1.1/739,000
                No. 2 ABC   2.97 million        No. 1T ABC    1.1/721,000
                No. 3 NBC   2.76 million        No. 3 CBS    0.9/617,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program                    Net                 Rtg/000s
General Hospital           ABC           1.3/874,000
The Young & the Restless   CBS           1.3/864,000
The View                   ABC           1.2/763,000
Days of Our Lives             NBC           1.1/739,000
One Life to Live           ABC           1.0/670,000
Price is Right 1/2       CBS           1.0/670,000

Source: NTI, Live + Same Day: Week of 2/21/11. All ranks/ties based on rating unless otherwise noted. "Price is Right" = 11:00 a.m. - 12:00 p.m.