Tuesday, June 21, 2011

{alltv} New Olbermann show attracts young adult viewers

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LOS ANGELES – Current TV is celebrating Keith Olbermann's debut performance.

According to Nielsen Co. ratings, Olbermann's new "Countdown" drew 179,000 viewers age 25 to 54, the young adult demographic favored by advertisers. Figures for total viewers in the 8 p.m. EDT Monday hour were not immediately available.

In comparison, "The O'Reilly Factor" on Fox News Channel had 735,000 young adult viewers. On MSNBC, Olbermann's replacement, Lawrence O'Donnell, drew 237,000 such viewers, while CNN's Eliot Spitzer had 89,000.

In a statement, Current TV said it was happy with the show's start. Olbermann pronounced himself pleased but cautioned that "Countdown" needs time to settle in.

Olbermann bolted from MSNBC five months ago, bringing "Countdown" and his left-leaning point of view to Current TV, which was co-founded by former Vice President Al Gore.

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