Oprah Winfrey's six-month-old network OWN was down 24 percent in adult viewership in May, compared to the May 2010 ratings of Discovery Health, which OWN replaced, according to TVbytheNumbers.
Its numbers were down in demographics versus Discovery Health's May '10 ratings across the board. In women 18-34, the drop was 24 percent. For women 18-49, it was 19 percent. In women 24-54, likely its target demo, it was down 17 percent. And in adults 18-49, it was down a whopping 30 percent.
Almost from the time of its January 1 debut, OWN has struggled to even match the Discovery Health numbers. Winfrey herself has acknowledged the low ratings, describing the network as "not where I want it to be" in an interview with Entertainment Weekly last month. However, she also acknowledged the time needed to foster a network, citing advice she received from her friend and Saturday Night Live creator Lorne Michaels: "Don't judge OWN until after three years."
Perhaps she has something up her sleeve. Should that fail, there's always The Secret.
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