Hear that sound? It's the buzzing of the X Factor promo machine growing louder and louder.
Over the next few months, mastermind Simon Cowell will be everywhere talking up the singing competition, which will inevitably (and endlessly) be compared to his old stomping grounds, American Idol.
The unlikely trio of Brad Pitt and singers Jordin Sparks and Michelle Branch will help stir up excitement for the show during Tuesday night's MLB All-Star Game in Phoneix.
Brad the Dad, who stars in the upcoming baseball flick Moneyball, will narrate a special pregame montage that pays tribute to past and present all-stars. This follows a special worldwide premiere of a preview of The X Factor.
Meanwhile, American Idol winner Sparks will sing the national anthem before the game and Branch will belt out God Bless America during the seventh inning stretch.
The X Factor premieres Sept. 21 on Fox.
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