Wednesday, July 27, 2011

{alltv} TeenNick's retro '90s revival is 'All That' in ratings

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TeenNick was clearly banking on nostalgia when it announced its heavily-promoted late night block of '90s reruns, and it looks like it's paying off.

The Monday night, 12:00-to-2:00 a.m. ET  launch of "The 90s Are All That" brought in 555,000 viewers, boosting the time-slot's ratings from the previous year by over 100%.

It's inaugural line-up of "Kenan & Kel," "All That," "Doug" and "Clarissa Explains It All" was an exceptional success among adults 18-34. It brought in 229,000 viewers, an increase of 500%.

As the block continues to run on the network, which it looks likely to do for some time now, other '90s series joining the mix will be "The Adventures of Pete & Pete" and "Are You Afraid of the Dark?"

Zap2it would like to put in a special request for "Salute Your Shorts" to start airing as soon as possible.

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