LOS ANGELES (TheWrap.com) - Just after Joel McHale joked that NBC's new "The Playboy Club" will be "'Mad Men' with boobs,'" NBC's entertainment chairman Bob Greenblatt said that isn't necessarily the case -- and that he wasn't surprised by an NBC affiliate's decision not to air it.
Greenblatt discussed the show in NBC's presentation to the Television Critics Association summer press tour Monday. McHale joked about the show while introducing him.
"Basically it's 'Mad Men' with boobs," the "Community" star said. "You also get to see a young Hugh Hefner when he only had 13 different strains of herpes."
Greenblatt said that while the show shares a 1960s setting with "Mad Men," it will be "an energized soap opera" that will benefit from a brand that's "going to draw attention to it, good or bad."
NBC's Salt Lake City affiliate has already opted not to air the show, which Greenblatt said he didn't find surprising.
"I guess I wasn't surprised. That brand name is pretty polarizing even though the show isn't all that revealing," he said.
He noted that the Utah station also doesn't air "Saturday Night Live."
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